The Logo

The Inner/Outer form
The outer ’arms’ of the logo wrap around creating a feeling of protection, nurturing and comfort, a direct visual reference to the MySenzOri Inner Welllness Capsule and other products.
The inner forms resonate with the idea of a welcoming sanctuary, the concept of inner peace and strength, and corresponding outer vitality and physicality.
There is also the suggestion of new beginnings: Genesis, a flower blooming or a pearl forming within an oyster.
 
 
The Sphere and Circle forms
The circle is a traditional symbol representing wholeness and well being
The circle and sphere also symbolize the globe, universality and space
The inner sphere could be reminiscent of a pearl, a traditional symbol of wisdom and purity or seen as a sun or inner light.
 
 
The S form
Within the logo is an S for Senzori. The sinuous yet strong form of the ’S’ also resonates with evocative ’S’ words such as Sensuality, Sense, Subtlety, Serenity and Strength.

 
The ’Yin-Yang’ form
A recognizable feature of the logo is it’s reminiscent link to the traditional ying-yang symbol, which brings with it countless associations including balance and harmony.
This form is only subtly represented in the logo and not over-enhanced in order to avoid cliché and also to communicate that the products linked with Wellness Design International and the company itself  is not at heart a religious or mystical company, but a medical well-being company that recognizes the importance of the concepts that the yin-yang symbol represents.
The inner orb could be seen as a further symbol of unity and balance between opposing forces.
 
 
Colours of MySenzOri and MyPranaStone
The antracite-grey/black is calming and natural while the white recalls clarity and purity, with
The Gold is an option to represent class, refinement  and achievement.

’MY’-Experience Adding ’MY’ in front of the product name, emphasizes the personal experience... It’s time for YOU to relax and unwind, within YOUR time & space.